What are the different lead generation models being used by media
companies to provide sales leads for their advertisers?
Describe each model in detail including how the lead is generated and
the average price that is charged for each lead (estimate if exact
figures are not available). For example, Tech Target posts
whitepapers on their website and gathers registration information from
users. Once a user clicks on a whitepaper, the registration
information is sent to the company that sponsored the whitepaper. The
customer pays roughly $_____ for every click/download.
Include online and offline models. For example, Knowledge Storm
provides their advertisers with 3 different types of leads at
different price points. The lowest price point is $X/Lead and
provides someone that clicked on a whitepaper. For $$/lead, the
client gets a prequalified lead in which Knowledge Storm calls the
person that clicked and asks questions to determine if that person is
currently in the market for a certain product. For $$/lead, Knowledge
Storm also provide insight into the budget that the potential
customers has to spend on the item they are lookng into. (I'm not
that familiar with Knowledge Storm or TechTarget, so these are rough
descriptions of what I think they do. Please include them in the
analysis, in addition to other B2B or B2C companies and retail
websites). I imagine there are 5-7 different online and offline lead
generation models out there.
Include links to the websites that demonstrate the different models.
Draw conclusions about which models are more successful that others.
Hi! Just a few questions.
a.) Do you mean that you will accept as an answer 5-7 different models
for both (cumulative) online and offline models or that will be 5
each?
b.) You say... "Draw conclusions about which models are more
successful that others."
This is quite difficult to know since some models may just be
beginning to be tried out that they do not have concrete data for
success. Also some companies may not say how successful their campaign
was.
Thanks!
Hi --
a) I'm expecting 5-7 models in total, but if you find more through
your research, that would be great.
b) If you can draw conclusions about effectiveness of each, that would
be great. If not because there is no data available, that's OK too.
I'm most interested in the different ways that companies are providing
lead generation for the clients.
Thanks!
Hi!
I still can't find enough good resources to merit an answer at this
point so I am opening this up for other researchers to answer.
Thanks!
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